http://www.themodernbuzz.com Serendipit Consulting: Strategic Public Relations, Marketing and Social Media Fri, 18 May 2012 20:40:25 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 http://www.themodernbuzz.com/2012/weekly-wrap-up-philanthropic-brand-awareness/ http://www.themodernbuzz.com/2012/weekly-wrap-up-philanthropic-brand-awareness/#comments Fri, 18 May 2012 20:40:25 +0000 Lauren http://www.themodernbuzz.com/?p=1329 Philanthropy is an important aspect of business that should never be overlooked by a company. As brands continue to grow and gain awareness, giving back to the community will increase their societal presence and maintain their audience loyalty. Thus, philanthropy poses as a “win, win” for every company. Individual community work is great but companies [...]]]> http://www.themodernbuzz.com/2012/weekly-wrap-up-philanthropic-brand-awareness/feed/ 0 http://www.themodernbuzz.com/2012/weekly-wrap-up-the-power-of-social-media/ http://www.themodernbuzz.com/2012/weekly-wrap-up-the-power-of-social-media/#comments Fri, 11 May 2012 17:16:48 +0000 Brittany http://www.themodernbuzz.com/?p=1320 In case you missed the latest-and-greatest news in the social media and tech world, here is your weekly wrap-up from the Serendipit crew. 1. Its true- Social media causes the same arousing sensation we receive from eating yummy foods, earning money (is it pay day yet?!) and having sex. Researchers at Harvard researched why so many [...]]]> http://www.themodernbuzz.com/2012/weekly-wrap-up-the-power-of-social-media/feed/ 0 http://www.themodernbuzz.com/2012/facebook-launches-offers-program/ http://www.themodernbuzz.com/2012/facebook-launches-offers-program/#comments Thu, 10 May 2012 22:52:25 +0000 Brittany http://www.themodernbuzz.com/?p=1315 http://www.themodernbuzz.com/2012/facebook-launches-offers-program/feed/ 0 http://www.themodernbuzz.com/2012/weekly-wrap-up-top-infographics-in-the-industry/ http://www.themodernbuzz.com/2012/weekly-wrap-up-top-infographics-in-the-industry/#comments Fri, 04 May 2012 20:45:20 +0000 Lauren http://www.themodernbuzz.com/?p=1301 In honor of our Serendipit infographic we posted earlier this week, we have decided to wrap up the current infographics in the marketing industry that have created a significant amount of buzz and impressive statistics for the consumers. Behind every great woman there lies a great idea, so here is the inspiration that sparked ours. [...]]]> http://www.themodernbuzz.com/2012/weekly-wrap-up-top-infographics-in-the-industry/feed/ 0 http://www.themodernbuzz.com/2012/infographics-a-day-in-the-life-of-a-serendipit-gal/ http://www.themodernbuzz.com/2012/infographics-a-day-in-the-life-of-a-serendipit-gal/#comments Wed, 02 May 2012 20:15:50 +0000 Lauren http://www.themodernbuzz.com/?p=1293 Website visitors don’t read anymore – they scan.  The rise of image sharing sites such as Pinterest, Instagram, and Flickr show the Internet’s growing dependence on visual sharing to convey information.  Infographics are simple, visual representations of information such as statistics, concepts, timelines, and information.  They’re clear, attractive, and effective in boosting outreach – 45% [...]]]> http://www.themodernbuzz.com/2012/infographics-a-day-in-the-life-of-a-serendipit-gal/feed/ 0 http://www.themodernbuzz.com/2012/weekly-wrap-up-steps-to-engaging-your-social-media-audience/ http://www.themodernbuzz.com/2012/weekly-wrap-up-steps-to-engaging-your-social-media-audience/#comments Fri, 27 Apr 2012 20:14:10 +0000 Lauren http://www.themodernbuzz.com/?p=1256 Social media should truly be at the constant top of every business’s to-do list. Engagement is somewhat hard to come by these days with the other demanding tasks that come up on a daily basis, but the social media audience can tell the difference between companies who consistently engage and companies who lack the interaction [...]]]> http://www.themodernbuzz.com/2012/weekly-wrap-up-steps-to-engaging-your-social-media-audience/feed/ 0 http://www.themodernbuzz.com/2012/weekly-wrap-up-viral-videos-with-a-purpose/ http://www.themodernbuzz.com/2012/weekly-wrap-up-viral-videos-with-a-purpose/#comments Fri, 20 Apr 2012 20:00:07 +0000 Lauren http://www.themodernbuzz.com/?p=1200 -Viral Update- We all know and love the youtube videos of kittens, puppies, or funny accidents that become viral over night, but what about the videos that become viral because of the content they are trying to get across to their veiwers. AKA- viral videos with a purpose. This week we are wrapping up all [...]]]> http://www.themodernbuzz.com/2012/weekly-wrap-up-viral-videos-with-a-purpose/feed/ 0 http://www.themodernbuzz.com/2012/brand-your-image-with-mascots/ http://www.themodernbuzz.com/2012/brand-your-image-with-mascots/#comments Fri, 13 Apr 2012 20:10:16 +0000 Lauren http://www.themodernbuzz.com/?p=1229 - Branding Update, Go the Mascot Route- Brand mascots are making a marketing comeback, and in a powerful way. When you think of companies such as Geico, Captain Morgan, or Aunt Jemima most of the time, the first thing that comes to mind is the mascot, or “character,” related to that particular brand. Brand mascots [...]]]> http://www.themodernbuzz.com/2012/brand-your-image-with-mascots/feed/ 0 http://www.themodernbuzz.com/2012/weekly-wrap-up-instagram-sets-records-google-announces-glasses/ http://www.themodernbuzz.com/2012/weekly-wrap-up-instagram-sets-records-google-announces-glasses/#comments Fri, 06 Apr 2012 23:13:43 +0000 Brittany http://www.themodernbuzz.com/?p=1204 Instagram, a free photo sharing mobile application, was released for Androids on Google Play for the first time this week. Originally exclusive to iPhones, Instagram allows users to share photos on a social network – the world’s largest mobile-based social network, in fact.  The app has an estimated user base of over 25 million, and [...]]]> http://www.themodernbuzz.com/2012/weekly-wrap-up-instagram-sets-records-google-announces-glasses/feed/ 0 http://www.themodernbuzz.com/2012/why-pinterest-is-necessary-for-business/ http://www.themodernbuzz.com/2012/why-pinterest-is-necessary-for-business/#comments Tue, 03 Apr 2012 09:54:42 +0000 Lauren http://www.themodernbuzz.com/?p=1175 Pinterest‘s reputation has skyrocketed in the past year from being used as solely a photo sharing site, to dominating the social media industry for businesses. While many businesses have began integrating this online outlet into their daily activity, a few are still hesitant to grasp the amount of growth Pinterest will have on their company. [...]]]> http://www.themodernbuzz.com/2012/why-pinterest-is-necessary-for-business/feed/ 0